Janus (Jan) Kodadek is a senior marketing professional with experience creating and directing fully integrated campaigns within the professional sport, fast moving consumer goods (FMCG) and fashion industries. Known for identifying, building and developing business relationships and the ability to successfully transform relationships into tangible business results. Strong team leader and collaborative manager motivated by driving commercial results through team achievements.

• Entrepreneurial, having co-founded niche e-commerce women’s snowsports business, shreddingbetty.com; formulated and spearheaded fully integrated go-to-market strategy, overall brand development and strategic direction leading to turnover growth of 190% annually

• Brand and agency-side experience

• Experienced in managing the complete lifecycle of marketing campaigns, including strategy development, budgeting and execution, based on goals and relevant market trends, delivering exceptional results.

• Led and managed interdisciplinary teams of up to 30, both on-site and remotely, including training, development and motivation to deliver outstanding performance

client & brand experience:

Janus has her BA (Hons) from New York University (2001) and completed her Masters in Business Administration (MBA) at Henley Business School (2011), a top-25, triple accredited European business school, where she wrote her dissertation on strategic sponsorship, brand experience and best practice of creating campaigns. A copy of the full dissertation or the corresponding white paper is available by request.

A sample of some of the marketing initiatives that Janus has created or worked on are included on this site on the portfolio page.

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